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Our Story

In the internet's early days, we were one of the first children's boutique stores selling online. In 1999 we created our retail store In Style Kids, which later evolved into Our niche was shopping the market and finding the most unique and stylish designs from fine quality brands and offering them to customers nationwide online at affordable prices. Eventually we started creating some of our own styles and selling them exclusively. Initially popular for offering a large selection of whimsical and bright children's clothes and unique baby halloween costumes, we have since added women's jewelry and clothing items, unique home decor, aromatherapy soaps and holiday gifts. Along the way we became one of the largest specialty store retailers of children's apparel and halloween costumes in the United States. Since then we've sold thousands of our custom designed items, in addition to hundreds of thousands of styles from our fine manufacturers.

Our mission is to help you dress your child with style. With five children of our own, we know the early years go by quickly. We want your child to look great, without you spending a fortune. Great styles, great prices is our mantra around here. Let us help you make those first memories just a little bit more memorable with some of our signature styles. Over the years we've learned that the most important thing about children's clothes are the kids who are wearing them. They're the real fashionistas! We hope you enjoy your shopping experience at In Fashion Kids.